We build digital marketing programs for e-commerce businesses, measuring every channel against the numbers that determine profitability. Every engagement begins with an audit of your current acquisition and conversion performance. What gets built comes from that audit, not from a standard service menu.
ROAS, average order value, and repeat purchase rate are the metrics that reveal if a store is growing. None of them appears in a standard agency's monthly report.TMS builds digital marketing programs for e-commerce businesses, measuring every channel against the numbers that determine profitability. Every engagement begins with an audit of your current acquisition and conversion performance. What gets built comes from that audit, not from a standard service menu.
In e-commerce, not all organic traffic is equal. A shopper searching for "waterproof hiking boots for wide feet" is ready to buy. A shopper searching for "hiking gear" is browsing. Organic search captures the first type in ways that display and social advertising can't replicate, because search intent signals purchase readiness directly.
The e-commerce SEO opportunity lives in category pages, not product pages. Most stores direct SEO work toward individual product listings when traffic and revenue concentrate in category-level terms. A well-built category page for "women's winter running gear" can produce more organic revenue than dozens of individually worked product pages combined. Most e-commerce programs miss this because they treat all pages equally.
Then there's the marketplace problem. Amazon and large retailers dominate transactional searches for commodity terms. Independent e-commerce brands win in the adjacent spaces: buying guide content, comparison searches, and long-tail product queries where marketplace SEO is structurally weak. That's where TMS builds.
Looking to outrank competitors and win more of the comparison-shopping traffic.
Seeking a coordinated strategy across Amazon, the website, and social.
Aiming to keep sales steady once the peak season ends.
Needing to turn more of those abandoned carts into finished orders.
E-commerce is the one industry where competitors sell the same product, using the same photos and the same description, and one of those competitors is Amazon. That leaves search as the place where the margin is won or lost. Five things get in the way:
Amazon outranks you for your own products
Maker copy repeated across every retailer
Thousands of URLs, traffic on a few
Shopping ad costs outrun your order value
Dead product pages lose earned rankings
By Black Friday the outcome is settled. Whatever ranks in November was built in July, and the ad budget only rents the difference.
At Thunder Marketing Solutions, we work on the part of the catalog that keeps earning after the campaign stops:
Outrank the marketplaces reselling you
Product copy no competitor has
A catalog built so pages can rank
Grow organic revenue without more ad spend
Keep retired products' rankings in-store
The first number we move is the share of revenue that arrives with no paid media behind it.
E-commerce sites break at catalog scale. Product variants create thousands of near-duplicate pages, faceted navigation burns crawl budget on parameter URLs, and image-heavy catalogs drag load times. We audit these issues, rank them by revenue impact, and clear them before content work starts.
CRO targets the gap between add to cart and completed checkout. Trust signals, shipping cost presentation, return policy visibility, checkout structure, and the mobile cart each move purchase rate on their own. We test them against revenue per session, not one aggregate figure that hides where buyers drop out.
E-commerce links come from a specific mix. Gift guide placements, product review coverage, and PR around new launches reach audiences that actually buy. We build authority through editorial placements and relevant media coverage, rather than outreach to publications your customers never read.
Shopping puts products in front of buyers at the moment of transactional search. Feed quality, bid structure, product segmentation, and landing page match decide whether that returns money or wastes it. We run Shopping and search campaigns against ROAS and cost per acquisition, not click volume.
top‑3 keyword rankings
top‑10 search positions
organic traffic
cost per lead
top‑3 keyword rankings
top‑10 search positions
organic traffic
cost per lead
top‑3 keyword rankings
top‑10 search positions
organic traffic
cost per lead
Client Revenue Generated
Average Client ROI
Jobs Completed
Total Time Logged
You get a clear read on which channels and product pages truly earn revenue and which quietly burn budget, before you commit a single euro to the work.
You leave one focused session knowing what to keep, what to fix, and what stands between your store and its revenue targets, ranked by what pays first.
Every channel gets a revenue target before any work starts, so you know from day one what each one owes you and can tell a winner from a drain on sight.
Budget follows results month to month, moving off the channels that miss and onto the ones that beat their target, so spend chases revenue not habit.
Book a free 15-minute audit call and discover exactly what’s holding your content back — and how we can fix it.
The results speak for themselves
I hired TMS for a one-hour consultation and they showed me some technical issues on my site that could be negatively impacting my rankings. They seem to be very knowledgeable about schemes and technical SEO.
Working with TMS has transformed the way we approach digital marketing. Their SEO and PPC strategies increased our qualified leads by 40% in just three months, and we finally have a clear, measurable plan for growth.
Working with TMS has transformed the way we approach digital marketing. Their SEO and PPC strategies increased our qualified leads by 40% in just three months, and we finally have a clear, measurable plan for growth.
Working with TMS has transformed the way we approach digital marketing. Their SEO and PPC strategies increased our qualified leads by 40% in just three months, and we finally have a clear, measurable plan for growth.
Working with TMS has transformed the way we approach digital marketing. Their SEO and PPC strategies increased our qualified leads by 40% in just three months, and we finally have a clear, measurable plan for growth.
We adapt SEO strategies to match the specific competition challenges and opportunities of each market.
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