E-commerce analytics look healthy until you run the full numbers. rTraffic up, revenue flat. Strong add-to-cart rate, weak checkout completion. First-time buyers who never come back.
ROAS, average order value, and repeat purchase rate are the metrics that reveal if a store is growing. None of them appears in a standard agency's monthly report.TMS builds digital marketing programs for e-commerce businesses, measuring every channel against the numbers that determine profitability. Every engagement begins with an audit of your current acquisition and conversion performance. What gets built comes from that audit, not from a standard service menu.
In e-commerce, not all organic traffic is equal. A shopper searching for "waterproof hiking boots for wide feet" is ready to buy. A shopper searching for "hiking gear" is browsing. Organic search captures the first type in ways that display and social advertising can't replicate, because search intent signals purchase readiness directly.
The e-commerce SEO opportunity lives in category pages, not product pages. Most stores direct SEO work toward individual product listings when traffic and revenue concentrate in category-level terms. A well-built category page for "women's winter running gear" can produce more organic revenue than dozens of individually worked product pages combined. Most e-commerce programs miss this because they treat all pages equally.
Then there's the marketplace problem. Amazon and large retailers dominate transactional searches for commodity terms. Independent e-commerce brands win in the adjacent spaces: buying guide content, comparison searches, and long-tail product queries where marketplace SEO is structurally weak. That's where TMS builds.
Looking to attract more local clients and increase bookings.
Seeking stronger online visibility and product sales.
Aiming to reach high-intent clients searching for treatments.
Needing brand awareness and market positioning.
The beauty industry is one of the most competitive online markets. Many businesses struggle with:
High competition in search results
Difficulty attracting local customers
Low brand visibility on social media
High advertising costs with poor ROI
Lack of a consistent digital strategy
Without the right marketing approach, even great beauty brands can remain invisible online.
At Thunder Marketing Solutions, we combine creative marketing with data-driven insights to help beauty brands grow faster and smarter. We help you:
Increase local visibility and search rankings
Attract high-intent clients and buyers
Build a recognizable beauty brand
Turn online traffic into loyal customers
Achieve measurable business growth
Our approach is tailored to each beauty business, ensuring your strategy aligns with your goals, audience, and market.
E-commerce sites generate technical SEO problems at a catalog scale. Product variants create near-duplicate pages by the thousands, faceted navigation produces parameter URLs that consume crawl budget, and image-heavy product catalogs drag load times. TMS audits for these catalog-specific issues, prioritizes by revenue impact, and resolves what's blocking organic performance before any content work begins.
E-commerce CRO targets the friction between the add-to-cart rate and checkout completion. Product page trust signals, shipping cost presentation, return policy visibility, checkout flow structure, and mobile cart experience each affect purchase rate independently. TMS tests these with structured programs tied to revenue per session, not to a single aggregate conversion rate that hides where buyers are actually dropping out.
E-commerce link building works through a specific channel mix. Gift guide placements, product review coverage, and digital PR for new product launches produce backlinks from audiences with genuine purchase intent. TMS builds e-commerce authority through editorial placements and relevant media coverage, not generic outreach to publications your buyers will never read.
Shopping campaigns give products visibility at the moment of transactional search. Feed quality, bid structure, product segmentation, and landing page match reveal if Shopping produces defensible ROAS or burns budget on low-intent clicks. TMS manages Shopping and search campaigns with ROAS and cost-per-acquisition as the primary benchmarks, not click volume or impression share.
top‑3 keyword rankings
top‑10 search positions
organic traffic
cost per lead
top‑3 keyword rankings
top‑10 search positions
organic traffic
cost per lead
top‑3 keyword rankings
top‑10 search positions
organic traffic
cost per lead
Client Revenue Generated
Average Client ROI
Jobs Completed
Total Time Logged
The engagement starts with a dedicated audit of your current acquisition performance; no commitment to ongoing work is required. TMS reviews traffic sources by channel, keyword rankings at category and comparison positions, trial start rates by landing page, PPC campaign structure, and competitor organic positioning. You receive a clear diagnosis of what's driving trial starts, which channels are burning budget without producing pipeline, and where the biggest ranking gaps sit.
TMS walks you through the findings in a dedicated session. No pitch deck, no sales pressure. The walkthrough covers what the audit found, prioritized by revenue impact, so you understand which parts of your current program are worth keeping and what needs to change before new campaigns launch. You leave knowing the exact gaps standing between your current organic performance and the trial start rates your board is looking for.
Channel recommendations come directly from the audit findings, not from a default agency playbook. PLG products need different channels from an enterprise SaaS with a 60-day sales cycle. Every channel gets a specific benchmark before work starts: trial start rate targets, cost per trial from paid channels, keyword ranking goals at comparison-stage positions, and landing page conversion rate baselines. These are what the program gets measured against every month.
Platforms get connected: GA4, Agency Analytics, Google Ads, LinkedIn Ads, and any relevant attribution tools. Tracking gets verified, so the trial starts, and demo requests are attributed accurately from the first campaign. Baseline metrics get documented before any work begins. The output is a fully instrumented account ready to run and measure from day one.
Book a free 15-minute audit call and discover exactly what’s holding your content back — and how we can fix it.
The results speak for themselves
Working with TMS has transformed the way we approach digital marketing. Their SEO and PPC strategies increased our qualified leads by 40% in just three months, and we finally have a clear, measurable plan for growth.
Working with TMS has transformed the way we approach digital marketing. Their SEO and PPC strategies increased our qualified leads by 40% in just three months, and we finally have a clear, measurable plan for growth.
Working with TMS has transformed the way we approach digital marketing. Their SEO and PPC strategies increased our qualified leads by 40% in just three months, and we finally have a clear, measurable plan for growth.
Working with TMS has transformed the way we approach digital marketing. Their SEO and PPC strategies increased our qualified leads by 40% in just three months, and we finally have a clear, measurable plan for growth.
Working with TMS has transformed the way we approach digital marketing. Their SEO and PPC strategies increased our qualified leads by 40% in just three months, and we finally have a clear, measurable plan for growth.
We adapt SEO strategies to match the specific competition challenges and opportunities of each market.
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